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[Freelancing 101: The Best Tips for Highlighting Your Skill Set]

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Intro:

As a freelancer, you doubtlessly have some awesome skills. 

More and more of the workforce is transitioning to gig work and freelance work—and this is good news for creative people like you, who want to use their talents to leverage their own small businesses. 

But here’s the thing. 

As a freelancer, you can’t just be good at your craft

You also need to be good at showing off that craft and broadcasting your talents to the world

In other words, you need to market your skills

But how do you do it? 

How do you effectively market your skills in a world where the freelance landscape is becoming increasingly saturated? 

These are good questions. 

And in this post, you’re going to learn some common sense basic answers that you can start using today to help you supercharge your freelance business and achieve even more success. 

Let’s talk about the best tips for highlighting your skillset so that you can market effectively to new clients.

1. Create A Portfolio

As a freelancer, your portfolio is really where the magic happens. 

Whenever you do good work, a sample of it should go into your portfolio—to keep it updated, and to really increase the visibility of your skills and expertise. 

Far too many freelancers don’t put enough time and energy into their portfolios; and even more of them don’t put enough time into updating them. 

Make sure to invest in your portfolio to keep it updated as you go. 

This will ensure that your best work constantly holds center stage in all of your marketing efforts, and that you continue to get paid what you’re worth.

2. Share Your Work On Social Media

As a freelancer nowadays, it really pays to utilize social media to connect with potential clients. 

Here’s the thing. 

You may not feel like social media is very useful on a day to day basis. 

In fact, you may be tempted to feel like it’s a waste of time—and to a point, sometimes, maybe it is.

However, when you learn to leverage it strategically, it can actually really increase your visibility and help to create a buzz around your work.

And sharing your work on social media can really help you to connect with clients and showcase your talent.

3. Launch Your Own Project

As a freelancer, it’s always in your best interest to have a project of your own that you can showcase. 

In other words, as a writer, you could start a blog

As an artist, you could start your own line of art projects. 

If you’re a photographer, you could take some photography of your own that you love and enjoy, etc. 

Launching your own project will help to give your clients a genuine insider perspective to the true depths of your artistic talent.

And this is very important for marketing.

4. Collaborate With People You Admire

Don’t get it twisted. 

You need to be really careful about giving away free time, work, or energy as a freelancer.

To a point, time is money. And you should never give away free time unless there’s going to be a massive payout for it that equals an even greater value than the lost cash currency. 

But sometimes, engaging in select projects with high profile people you admire can really help you to provide a boost to your own visibility in the space.

And this can further help you to highlight your skillset. 

For example, writing a blog post for someone you admire—and then letting them publish it for free on their own website—could get you a lot of visibility and traffic. 

And this could be an even bigger payoff than the amount of money you would have gotten paid for writing it to begin with.

5. Keep Your Profiles Updated

As a freelancer, creating your profiles is going to take a lot of work. 

But listen, you also need to keep them updated. 

Spend time every quarter updating all of your profiles and keeping on top of your new client generation. 

This is so important; and your future self will thank you for it

Conclusion

There you have it. 

Five of the best tips for highlighting your skillset. 

As a freelancer, you doubtlessly have the skills to pay the bills—so get out there, start deploying these tips today, and get those high profile gigs that you deserve. 

You’re worth it. 

Now make it happen.

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