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11 Little Company Developments Entrepreneurs Are Excited to See in 2022.

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In the event of the Covid-19 pandemic in 2020, it threw several professionals off work. Many were forced to reduce their hours or move to remote work, and this allowed them to have the time to pursue multiple income streams. This has led to an increase in small and startup launches. Many of these remain thriving as we approach 2022.

With this in mind, the panel of 11 Young Entrepreneur Council (YEC) experts answered the following questions:

“The pandemic was a huge rise in small and startup company launches. What’s one trend you’re thrilled about in this industry in 2022? And what’s the reason?”

Here’s how they expect to affect small-scale businesses in the coming year.

1. People-First Attitudes and Values

“The epidemic has made people reconsider what they value most. Many are choosing for more quality time spent with their families and friends, and they don’t want to settle for jobs that do not offer a life balance. The trend for 2022 business owners is to establish stronger values for their workplaces based on a focus on people. Doing this could mean losing your top employees.” * Thomas Griffin, OptinMonster

2. Avid Online Community Support

“Small businesses can adapt and connect with their customers more effectively than large corporations. I’m delighted to see the creation of vibrant online communities for small enterprises. Communities and companies can work together to produce more personalized products. This also opens the way for small-scale social change driven by small businesses.” • Syed Balkhi, WPBeginner

3. The Balance of Voice Search and SEO

“I’m interested in knowing how small businesses manage the use of voice search with traditional SEO. There are more people making use of voice-activated devices than ever before. In the same way, this technology has advanced significantly in the last few years. I am eager to see how business owners will utilize these advances with voice-based search technology to build their brand in 2022.” • John Brackett, Smash Balloon LLC

4. Increased Hiring of Freelancers

“One interesting trend that I’d like to see develop is the growing use of freelancers and more flexibilities for workers. We’re seeing power returning into the workplace, which will mean more time for work and family for all and a higher standard of living.” Blair Williams, MemberPress Blair Williams, MemberPress

5. Skyrocketing Use of Marketing Automation

“In 2022, the trend will continue to witness marketing automation explode with small and new businesses and startups. Automation is an essential component of growing a business’s success, and it’s crucial to know how to use these tools to achieve the greatest outcomes.” The author is Stephanie Wells, Formidable Forms

6. Easier Access to Virtual Promotional Tools

“The use of digital tools to advertise the products or services of a company will revolutionize the way that consumers shop and conduct their business daily. The more affordable or free AR-based selling tools will be accessible to startups and small companies that would in the past require the development of a custom program.” * Jordan Edelson, Appetizer Mobile LLC

7. Hybrid Online-Offline Business Models

“One trend that appears like it’s likely to continue for a long time is the hybrid offline-online business model. Even in 2020, retailers were required to sell more online. I believe that consumers appreciate the freedom to move between offline and online shopping. For instance, many consumers prefer to conduct thorough research before visiting an auto dealership, store, or another business type.” • Kalin Kassabov ProTexting

8. Cryptocurrency and NFTs Going Mainstream

“I am thrilled about the widespread adoption of NFTs and cryptocurrency. This new monetary system is fascinating, and many people are taking part in the development of NFTs. In Art Basel at Miami, where we have our headquarters, AI and NFTs were acknowledged. It inspired me to think about the possibilities open to small firms and companies that have embraced these currencies and technologies.” The author is Matthew Capala, Alphametic

9. The Democratization of E-Commerce Tech

“One trend that is emerging in the small and startup sector I’m the most excited about in 2022 is the rise of e-commerce. With the e-commerce websites creator platforms such as Shopify growing more powerful, It’s never been simpler for entrepreneurs to start with their next major product launch. This increasing accessibility of e-commerce technology has been a catalyst for greater product innovation than we’ve seen before.” — Richard Fong, PageKits.com

10. Remote-First Job Opportunities

“I am thrilled to see more businesses that are primarily remote and more accessible jobs made possible by technology. Remote-first technology could alter the way people work by allowing the flexibility and access to a vast, yet largely under-utilized pool of talent.” The following is a list of Daria Gonzalez Wonderdogs

11. Unique Perspectives on Long-Standing Issues

“I’m worried that a lot of the businesses and new ventures created in the wake of the lockdowns will be a short-lived venture as people return to their lives as normal. But, I’m looking forward to the possibility that these businesses will be able to offer unique views on issues that have been around for a long time, including, but not least, the development of a brand new work culture that promotes diversity and equity.” Bryce Welker, Real estate Schooler

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Business

Vending Machine Business Model: How To Start In 7 Steps

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Are you interested in vending machine business modelHow to give it a start? Don’t worry. We give you all the keys to knowing how the vending machine business model works so you can start your vending machine business from scratch.

Vending Machine Business Model: 7 Steps On How To Start 

Vending machines are all those that, through a payment, offer the customer the desired product or service; Chewing gum, coffee machines, snack and drink machines, Covid product machines, feminine wipes or condom machines, and tickets. A multitude of devices and products and the costs of the machines are very different.

Operating Models Of Vending Machines

What is the operating, business, or exploitation model like? This is one of the questions you ask me the most. Ownership is the most common model, as it is the most profitable.

You acquire the machine, and you are in charge of looking for a place where it generates good sales. You carry out the complete operation of the business (purchase of supplies, replenishment of products, withdrawal of currency, cleaning, and maintenance).

The ownership model for the operation of vending machines is the most efficient way to earn money, integrally managing the procedure—both for entrepreneurs and companies that want to have this service in their facilities. Logically, the customer must be trained to learn the handling, operation, and maintenance. It is very simple.

Ownership Of The Vending And Operation By Third Parties

Many companies (and some entrepreneurs) contact because they do not know how the vending machine business model works. They want a machine, but they do not know how to take care of the operation.

Decide What To Sell Before Starting Your Vending Machine Business Model 

You must be clear about what you want to sell since, depending on the products you decide to put on sale, you will need a machine that meets its conditions. And depending on the type of machine, the cost varies a lot.

The vending machines that sell the most are the Combi or Mixed machines for snacks and drinks. These machines have the lower half with refrigeration (for drinks) and the upper part at room temperature (for snacks and…). They sell more than just a snack or drinks by offering snacks and beverages.

Coffee machines are an excellent alternative since they are cheap and their usefulness is also much greater, around 90%.

Decide What To Sell According To Your Budget.

Although it may not seem like it, your budget is a limitation when starting in Vending since, if you are limited, you will have to start with the type of machine that suits your needs and that, at the same time, can bring more profit.

If you don’t have too much capital, we recommend starting with a mini-snack or a coffee machine.

Types Of Vending Machines By Cost:

It is not the same to have a budget of $5,000.00 as one of 120,000.00. For example, a good chewing gum, which can be around $6,000.00, can make you between 500 and 1,000 a month, installed at a good point. A combi machine for snacks and drinks is more than 35,000.

The simplest Coffee machines models, which we recommend you start with, start at around 30,000.00. These usually work with the inputs in powder and a jug of water. We also tell you that coffee is the product that will leave you with the most use. Between 80 and 90% of what the client pays is your utility.

Snack machines and drinks and beverages are the best sellers and have a higher cost. You can only sell snacks and products that do not require refrigeration. And not just chips, you can also sell face masks, disinfectant gels, cell phone accessories, books, t-shirts, pharmacy products, and electronic cigarettes; they are versatile to sell almost any product.

Collection And Telemetry Devices

Payment devices are also a limitation when choosing which products you want to sell. If, for example, you want to sell perfumes, a machine that only charges in currency are not going to work for you.

Decide Where To Locate Or Install Your Machine.

The choice of location of your machine is the main factor for the operation’s success. You must choose where you install your machine to have the desired sale, and your venture is a success.

Permits Needed To Install And Start A Vending Machine Business Model

Wherever you want to install, you should talk either with the owner (for example, a grocery store), with the administrator, or the person in charge of leasing (of a commercial or corporate plaza).

Permits are not necessary. Only an agreement is normally reflected in a contract where the conditions appear.

So start with the one whose investment you can support, and as you begin to win, invest your profits in increasing the number of machines.

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Business

What are the benefits of B2B content marketing?

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Business-to-business (B2B) content marketing is the process of creating, publishing, and distributing content. B2B content marketing targets companies. The goal is to appeal and retain customers.

Content marketing can help you draw new leads and convert more customers. Moreover, with content marketing, you can stand out from the competition. But what are the specific benefits of content marketing for businesses? Here are the key reasons.

1)    Achieve Targeted Website Traffic

B2B content marketing is one of the most effective ways to increase website traffic. By sharing relevant content, you can attract more visitors to your site.

There are many different types of content that you can create for your B2B audience. Blog posts, infographics, videos, and social media posts are great options. Moreover, B2B content marketing is about creating content that answers your audience’s inquiries. It also gives them helpful information about how your services and products address their worries.

2)    Increased Conversions

Content marketing is one of the most effective ways to convert leads into customers. In line with book marketing services, the key to successful content marketing is creating valuable content that resonates with your target audience. Your content should be tailored for your intended audience. However, it will provide them with the information they need to make a purchase decision. It should also be engaging to encourage them to share it with their friends and followers.

When you develop relevant content and monitor it with a tool like HubSpot, you receive valuable data. This data can show you what material your audience has interacted with. Moreover, you may then use it for remarketing across several platforms.

3)    Use of Competitive Keywords

When it comes to content, you must target your industry’s most competitive keywords. After all, if you rank on top, you can bring in a lot of traffic and business. However, ranking for these keywords is no easy task. You must create unique content and provide real value to your audience.

Effective research helps to figure out competitive keywords in your industry. Use tools like Google AdWords Keyword Planner and SEMrush to find the keywords with the highest search volume.

4)    Enhances Customer Loyalty

Brand loyalty can be challenging to create and maintain. It’s only possible with the right content marketing strategy. The content providing value to the customers will keep them coming back for more.

Moreover, continuous delivery of high-quality content keeps your consumers engaged. It also increases your prospects of upselling and cross-selling. Know who your target market is and what they want. Once you know that, you can start creating content that will help you retain your customers.

5)    Leverage your social media channels

Your target audience will be more likely to follow you on social media if you provide top-quality content. However, customers aren’t interested in brands that sound too salesy. They are loyal to brands that offer value. That’s why 83 percent of B2B marketers use social media as a critical component of their content marketing strategy.

With content marketing, you can use your social media channels to reach your target audience where they already are—LinkedIn, Facebook, Twitter, and YouTube, for example. The key is to start with your blog or website as your main content hub. After that, share the content across all your social media channels.

6)    Conclusion

There is no doubt that a strong B2B content marketing plan has several advantages. B2B content marketing is a great way to establish yourself as an authority in your field. By creating high-quality content relevant to your target audience, you can build relationships with them. There’s no better time than now to assess your marketing approach to ensure that you’re not losing out.

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Business

Considering To Put Golf Courses For Sale?

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I’ve had the luxury of assisting countless sellers in the disposal of a range of golf and club properties throughout my many years as a consultant, appraiser, and broker in the golf course market. With each new circumstance bringing a new problem, we’ve discovered several options to explore when you are considering to put a golf courses for sale.

To choose the best alternative for our clients, I first learn about their goals and ambitions. Of course, all sellers seek to maximize their price; however, some criteria may take precedence over others, such as:

  • Retirement Strategy.
  • Immediate capital requirements.
  • Closing for the season.
  • Financial difficulty.
  • Considerations for the market.

A seller has various alternatives for selling or negotiating a sale for a golf facility. A listing can be made through a specialty broker (such as us), a commercial broker, or a local broker. Some vendors promote themselves, while others prefer the auction method. They have its own set of pros and downsides.

Those concerned about taxes may wish to explore an installment sale, which involves retaining a note from the buyer for a length of time. Others (the majority) need a cash-at-closing deal. Some sellers, particularly those who desire a quick sale and want to promote competition, use the auction approach. Others, who perceive auctions as a sign of weakness and have the luxury of time, choose more traditional ways of marketing, which often involve listing with a broker and utilizing the broker’s network and marketing talents.

Timing is always a crucial aspect of any transaction, given the seasonal nature of most golf businesses, the significant amount of due research required on the buyer’s behalf, and maybe most significantly, the objectives of buyer and seller. In most brokerage circumstances, we recommend formulating an exit plan that considers the intended date of the sale and the time necessary to prepare, advertise and conclude an acceptable transaction. Of course, price expectations always influence such time, which should be realistically defined.

Pricing is sometimes the most crucial factor for the vendor. Their equity in the home often symbolizes their life savings or profit from a long-term business enterprise. Every vendor wants to get the best price possible. Overpricing a house for sale can be a “double-edged sword,” as it can deter some legitimate purchasers from ever considering the offer. Sure, some “wiggle room” is desirable, but realistic pricing is essential.

It is common for golf properties to take a year or more to prepare, advertise, and close a sale transaction. That is correct. It may also be completed in significantly less time. Pricing and marketing approaches have a significant influence on timeliness.

Some transactions need ingenuity. If bank finance is not available, other options may be required. Buyers and sellers use a variety of strategies to execute a transaction, including installment sales, private equity, and participation.

Every seller’s scenario is unique. To reach their aims and objectives, they must frequently explore several innovative means of marketing and preparing the property for sale and the potential of collaborating with a rival to do what is best for the client. Sometimes collaborating with an expert from a different field might provide the most bang for the buck for the customer (i.e., broker and auctioneer).

The results will be obtained by developing a plan that considers the property’s individual strengths and limitations and the current market dynamics. When these are combined with the seller’s aims and objectives, it results in a well-rounded strategy.

In two recent transactions in which we had the honor of participating, we urged sellers to consider possibilities different from how they had envisioned the sale but resulted in good results. On one of those occasions, we collaborated with an auctioneer (and divided our fee) to secure the greatest possible outcome for the seller.

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